After studying Mathematics at Exeter University, Max realised the corporate world was not where he belonged and instead decided to pursue a career in sport & fitness; a natural fit having grown up playing academy football amongst many, many other sports.

Fast-forward to now, Max has more than a decade of coaching experience and has been fortunate enough to receive mentorship from several world leaders in the field, including a world-record-breaking strongman and a CrossFit Games champion. The knowledge and experience gained here, along with his attention to detail, analytical skills and problem-solving abilities, have shaped his coaching style into what it is today.

In 2020, Max launched Flux. with the goal of providing world-class programming alongside a world-class community. Since then, he has worked with hundreds of athletes worldwide and coached at the highest level in the sport. “Personal highlights for me have been coaching at some of the biggest competitions in the world including TYR Wodapolooza, Miami and the European CrossFit Semi-Finals”.

Max also practices what he preaches and follows the programming on the compete package (look out for his scores on the leaderboard!).